No matter whether you come from a faith background or not, many parents realise the challenges of raising children that know who they are and what they stand for. Christian SRE supports parents in helping children to develop holistically and discover what it means to live well, respecting themselves and others.
Hydrant Creative was engaged by Christian SRE to create a modern, relevant and engaging campaign aimed at encouraging parents and children to:
- ask QUESTIONS about the faith and its relevance to life;
- EXPLORE their own personal beliefs and the broader worldviews in our society; and
- DISCOVER their own conclusions about faith, values and Christianity.
Hydrant created a campaign that had the flexibility to run across multiple platforms such as digital, outdoor, EDM’s and printed materials for schools. We also created a full suite of digital assets enabling our client, Christian SRE, to continue rolling-out the campaign across their own social media platforms.
Hydrant Creative also developed the ‘Better Balanced Futures’ platform aimed at providing the foundation for life values in our children, and assist them to navigate in an ever-changing world.
Better Balanced Futures is dedicated to engaging with and educating families, parents and carers about Special Religious Education (SRE) in public schools across NSW. We understand that there are numerous external factors affecting children in primary and high school, many fuelled by social media. Our aim is to assist families to understand and value what is being taught in their child’s SRE classes and to appreciate that SRE is fun and worth attending. SRE teachers are caring and positive role models whose vision is to enrich children’s life and thinking.
Better Balanced Futures aims to continually improve the implementation and delivery of SRE.