After signing an exclusivity agreement with Farmers (an Australian owned and run high end kitchen company) Lincoln Sentry needed to develop new marketing material for the trade.
To launch the new “ Elements” range to the kitchen cabinetry trade. Collateral must be engaging and reflect the true colours and textures of the range.
We created a premium brochure to launch to the trade. In addition we developed a two-pronged direct marketing campaign. This consisted of hand made and assembled swatch books and product guides.
These sales tools were very well received by the sales reps, who felt empowered to engage with customers to talk through the exciting product range.