Viadux

Finista

Often it is the details that really complete a look- especially when it comes to kitchens. Lincoln Sentry launched the Finista brand, offering an extensive range of home hardware including cabinetry, drawers and handles.
The Challenge
To create a home hardware brand to sit under the Lincoln Sentry master brand.

To support the launch by developing marketing collateral and permanent POS.

The Solution
In partnership with Laminex and Button- Fix, we developed a permanent POS fixture to merchandise Finista handles. Over 500 custom- made boards were produced and distributed to key customers to merchandise in their showrooms. To further support the launch, we designed and produced a high- end product catalogue for consumers.

Finista has quickly become the flagship brand within the Lincoln Sentry brand portfolio.

Client:Viadux