Manta Biere – In Market
Manta Beer is the leading beer brand in New Caledonia. This was a great project to work on!
Hydrant was commissioned by Société Le Froid – creators of Manta Beer to redesign their flagship brand and create a campaign to launch new product variants include Manta Intense and Lemon. The brief was to capture the Melanesian Spirit of New Caledonia, bringing the brand more in-line with the cultural heritage of the islands.
Drawing on our extensive knowledge of the region, Hydrant was able to deliver a creative solution that strikes a chord for the target market.
We refreshed and improved on the tired old brand by developing the iconic manta ray visual. New packaging, advertising campaign and in-store POS helped boost the brand’s profile.
This has led to an extremely successful launch of Manta Gold Beer, Intense and Lemon that has exceeded expectations.