Manta Biere – In Market
Manta Beer is one of only 2 National Beers in New Caledonia. Hydrant was commissioned by Société Le Froid creators of Manta Beer to redesign the Manta Gold Beer can and create a campaign to launch the new product. The brief was to capture the Melanesian Spirit of Nouvelle Caledonie, bringing the brand more in-line with the cultural heritage of the islands. Drawing on our extensive knowledge of the region, Hydrant was able to deliver a creative solution that strikes a chord for the target market. This has led to an extremely successful launch of Manta Gold Beer, that has exceeded expectations.