Next Generation

Next Generation Rebranding

NGC occupies an enviable niche in the health & fitness club landscape, offering higher quality facilities, a wider range of activities and a more social atmosphere than any other facility. However membership has not grown over the past few years.
The challenge:
Develop an identity, positioning and personality that communicates a sense of NGC’s unique value. Encourage the audience to explore and discover what it could mean for them.
Solution:
Establish NextGen offering as something relevant and valuable to existing and potential customers and most importantly, reinforce that NextGen is not ‘just another gym’. Hydrant developed a new brand strategy and corporate identity. This was then rolled out to signage, collateral, clothing and website.

 

Client:Next Generation