Next Generation

Next Generation Rebranding

NGC occupies an enviable niche in the health and fitness club landscape, offering higher quality facilities, a wider range of activities and a more social atmosphere than any other facility. However membership has not grown over the past few years.
The challenge:
Develop an identity, positioning and personality that communicates a sense of NGC’s unique value. Encourage the audience to explore and discover what it could mean for them.
Establish NextGen offering as something relevant and valuable to existing and potential customers and most importantly, reinforce that NextGen is not ‘just another gym’. Hydrant developed a new brand strategy and corporate identity. This was then rolled out to signage, collateral, clothing and website.


Client:Next Generation