Panasonic – Distributor Rewards Program
Each year Panasonic Australia launches a rewards program directed at their distributor network. To qualify, distributors need to reach pre-determined sales targets. In this incentive, it was an all expenses paid trip to South Africa.
To launch the Panasonic Specialist Air Network rewards program to distributors nationally.
Developed a brand identity for the South African rewards program. This identity was rolled to printed collateral; pull up banners, digital advertisements and event invitations.
The campaign was instrumental in helping Panasonic achieve a record high number of registrations to the rewards program and more importantly incentivise distributors to meet sales targets.