Societe Le Froid S.A

Oro 100% Pur Fruit Pressé / Nectar

Oro Juice is the leading fruit beverage in New Caledonia. Traditionally produced with a minimum of 35% fruit content.
The Challenge
With a push by consumers for a higher quality juice with more fruit and less sugar, Hydrant was commissioned to design NEW packaging for the juice and nectar range to reinforce it’s reformulation and healthier positioning.
The Solution
Design of 7 new variants of ORO juices and nectars that resonated with the consumer. Packaging designs included tetra-paks and plastic bottle labels.
Client:Societe Le Froid S.A