Tusker Beer Brand Identity
Tusker Beer is the iconic national beer of Vanuatu. Hydrant was invited to develop a comprehensive marketing and communications platform to relaunch the brand.
To develop a brand that resonates with the locals as well as capture the interest of the tourist and expatriate market.
Redesigning the brand whilst still maintaining its heritage. This new branding was a springboard for a new Tusker beer bottle, outdoor and magazine advertising campaign, POS and premiums. Following on the success of this launch, Hydrant was commissioned to design the packaging for Tusker Bitter, OP, and Lemon variants.