Tusker Beer

Tusker Beer Brand Identity

Tusker Beer is the iconic national beer of Vanuatu. Hydrant was invited to develop a comprehensive marketing and communication platform to relaunch this brand.
The challenge:
To develop a brand that resonates with the locals as well as captures the interest of the tourist market.
The Solution:
Redesigning the brand whilst still maintaining it’s heritage. This new branding was a springboard for a new Tusker beer bottle, Outdoor and magazine advertising campaign, POS materials and branding premiums.
Client:Tusker Beer