Tusker Beer Brand Identity
Tusker Beer is the iconic national beer of Vanuatu. Hydrant was invited to develop a comprehensive marketing and communication platform to relaunch this brand.
To develop a brand that resonates with the locals as well as captures the interest of the tourist market.
Redesigning the brand whilst still maintaining it’s heritage. This new branding was a springboard for a new Tusker beer bottle, Outdoor and magazine advertising campaign, POS materials and branding premiums.