Viadux Corporate Identity

Sydney-based private equity firm, Crescent Capital Partners acquired the troubled Global Pentair Water Solutions.
The challenge:
Crescent Capital Partners needed a re-invent the company by developing a fresh and innovative new brand. Hydrant was commissioned to develop a unique corporate identity for the newly acquired company.
Rebranding of Pentair to Viadux Water network solutions including naming, strategy development, execution of the identity, design of marketing collateral suite and website design.