Farmers Weathered Oak

Lincoln Sentry is the exclusive distributor of Farmer’s range of high quality kitchen cabinetry. Farmer’s have recently launched their NEW Weathered Oak range.
The Challenge
Launch the new Weathered Oak to the Architect and Designer market. This market are key decision makers and influencers.
The Solution
We developed a 2-pronged strategy.
The first was creating a high-end swatch book to be used as a sales tool. This empowered the sales team to seek opportunities to personally visit and engage with influential Architects and Designers.
The second was creating a premium direct mail-out campaign. Designed as a compact product guide folder containing product imagery, actual swatch samples and range information. The cover was printed on a special paper stock that resembled the oak timber texture.
Critical to both these deliverables was ensuring that the printing of the swatches matched the exact colour and texture of the real-life weathered oak range.