Brand Collateral, Campaign, Video
MOVEMBER – AMGEN
Movember
Gro the Mo Support a Bro
Hydrant developed an in-house campaign aimed at encouraging participation amongst AMGEN staff in Movember. By taking a fun and whimsical approach we reached out to staff to get on board and help raise money for the charity. Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide.
Droow
GET BEHIND A GREAT CAUSE
Movember aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths.
Using the moustache as the driving symbol of the movement, Movember focuses on the three key areas of prostate cancer, testicular cancer, and mental health & suicide prevention. Since inception, the Movember Foundation has raised $837 million and funded over 1,200 projects in more than 20 countries.