Nile
Creating an icon for an iconic beer
Redesigning the brand whilst still maintaining its heritage. This new branding was a springboard for a new Tusker beer bottle, outdoor and magazine advertising campaign, POS and premiums. Following on the success of this launch, Hydrant was commissioned to design the packaging for Tusker Bitter, OP, and Lemon variants.
TUSKER
TUSKER continues to dominate in Vanuatu with approximately 90% the market share.
To celebrate 30 years, Hydrant created a 'Special Edition' label. This label also paid homage to 40 years of independence for The Republic of Vanuatu.
