ICC Sydney – Branding
ICC Sydney is Asia Pacific’s premier integrated convention, exhibition and entertainment precinct. ICC Sydney is located in the active precinct of Darling Harbour on Cockle Bay.
Create a corporate identity for ICC Sydney that conveys the essence of Sydney.
Created the ICC Sydney logo, symbolized by the ‘triangulated’ colour spectrum, inspired by the venue architecture, Sydney Harbour and the surrounding landscape. A suite of marketing materials including newsletters, fact sheets, stationary, power-point presentations, signage and business cards followed this.