Panasonic – Distributor Rewards Program

Each year Panasonic Australia launches a rewards program directed at their distributor network. To qualify, distributors need to reach pre-determined sales targets. In this incentive, it was an all expenses paid trip to South Africa.
The Challenge
To launch the Panasonic Specialist Air Network rewards program to distributors nationally.
The Solution
Developed a brand identity for the South African rewards program. This identity was rolled to printed collateral; pull up banners, digital advertisements and event invitations.
The campaign was instrumental in helping Panasonic achieve a record high number of registrations to the rewards program and more importantly incentivise distributors to meet sales targets.