Panasonic Toughbook 20 Media Launch

Toughbook 20 is Panasonic’s fully rugged detachable notebook aimed at the outdoor business market segment.
The Challenge
To develop a “Toughbook” media kit to launch to key influencers such as journalists and bloggers.
The Solution
Designed a customized high -end Panasonic branded media kit to reinforced the brand’s “rugged “ properties. The unveiling of this product was done at an exclusive luncheon. Key influences were introduced to the product and presented with this custom -made media kit.